![]() ![]() To speed things up, the iPod was assembled from off-the-shelf parts - a Toshiba hard drive, a Sony battery and chips from Texas Instruments. Apple marketing guru Phil Schiller suggested the scroll wheel after it became clear early on that users would need to navigate huge lists of songs. In less than seven months, Fadell’s team had a product ready to go. Rubinstein recruited engineer Tony Fadell to oversee the hardware. Rubinstein immediately recognized it as the key technology for the first iPod. ![]() At the end of a meeting, the Toshiba executives offhandedly showed him a new, 1.8-inch hard drive they had just prototyped. He was just about to give up when he made a routine visit to Toshiba, one of Apple’s hard drive suppliers. Either it would be big and bulky, or the battery would suck, or it would have limited memory. Rubinstein spent a few weeks on the project but concluded the technology wasn’t yet there. ![]()
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